PPC Advertising & Ads Setup
Data-driven paid advertising on Google, Facebook, and Instagram.
Reach ready-to-buy customers the moment they search
When someone in Kigali searches “web design company near me” or scrolls Instagram looking for a product like yours, you have a few seconds to win their attention. Pay-per-click advertising puts your business at the very top of that moment — on Google Search, the Google Display Network, YouTube, Facebook and Instagram — and you only pay when a genuinely interested person clicks.
Unlike billboards or radio spots, every franc of a well-run PPC campaign is measurable. We can tell you exactly how many leads, phone calls, WhatsApp messages and sales each campaign produced, and what each one cost. That accountability is what makes paid advertising the fastest, most predictable way for a Rwandan business to grow demand while its organic SEO builds momentum.
NexVireon plans, builds and manages campaigns across Google Ads and Meta. We handle the keyword research, ad copy, audience targeting, landing-page alignment and the day-to-day bid management that separates a profitable account from one that quietly burns budget. Everything is built inside ad accounts that you own, with transparent reporting you can actually understand.
Get Immediate Results with Paid Ads
Pay-per-click advertising puts your business in front of ready-to-buy customers instantly. We build and manage campaigns that deliver measurable ROI across Google and Meta platforms.
Account Setup & Tracking
Configure or audit your Google Ads and Meta Business accounts, then install conversion tracking, the Meta Pixel and Google Tag so every lead is attributed.
Keyword & Audience Research
Identify high-intent search terms and audience segments — by location, interest and behaviour — that align with your goals and budget.
Ad Creative & Landing Pages
Write compelling ad copy and build creative that stops the scroll, paired with landing pages designed to convert the click into a customer.
Launch & Monitor
Go live with optimized campaigns and monitor performance daily — pausing what wastes spend and protecting your budget from click fraud.
Optimize & Scale
Refine targeting, bids and creative based on data to maximize ROAS, then scale the winning campaigns that drive real revenue.
Google Ads
Search, Display, Shopping & YouTube campaigns
Meta Ads
Facebook & Instagram ad management
Audience Targeting
Precision targeting by location, demographics & behavior
ROI Tracking
Full-funnel attribution & reporting
What You Get
- Google Ads & Meta Business account setup or audit
- Conversion tracking, Google Tag & Meta Pixel installation
- Keyword research and negative-keyword lists
- Ad copywriting and creative direction
- Landing-page conversion recommendations
- Daily bid and budget management
- Remarketing audiences to re-engage visitors
- Transparent monthly report with spend, CPL and ROAS
4.2x
Avg. Return on Ad Spend
48 hrs
From Setup to Live
-31%
Avg. Cost-per-Lead Drop
Daily
Campaign Optimization
PPC Advertising FAQs
How much should a Rwandan business budget for Google Ads?
Most small and medium businesses in Rwanda start with a monthly media budget of RWF 300,000–1,500,000 (roughly $230–$1,150), plus a management fee. We recommend beginning with a focused budget on your highest-intent keywords, proving return on ad spend, and then scaling. Because Google Ads is an auction, your ideal budget depends on your industry, the keywords you target, and the value of a single customer.
What is the difference between PPC and SEO?
PPC (pay-per-click) buys placement at the top of Google and on social feeds immediately, so you can generate leads from day one. SEO earns rankings organically over months and compounds over time. Most of our clients run both: PPC for instant, measurable traffic while their SEO matures.
Which platforms do you advertise on?
We manage Google Ads (Search, Display, Shopping and YouTube), Meta Ads (Facebook and Instagram), and remarketing campaigns. We choose the platform mix based on where your customers actually spend their attention. For most Kigali B2C brands, a blend of Google Search and Instagram performs best.
How do you measure whether the ads are working?
Before we spend a single franc we install conversion tracking — Google Tag, Meta Pixel and offline conversion imports where relevant — so every lead, call, WhatsApp message or purchase is attributed to the campaign that produced it. You receive a monthly report showing spend, cost per lead, conversion rate and return on ad spend (ROAS).
Do I keep ownership of my ad accounts?
Yes. We always build campaigns inside Google Ads and Meta Business Manager accounts that you own. If you ever stop working with us, every campaign, audience and piece of historical data stays with your business.
PPC works best alongside the rest of your digital presence. Pair it with social media marketing, Google Business Profile optimization, and a high-converting website to turn paid clicks into long-term customers.
Ready to Start Getting Leads Today?
Let us create a PPC strategy that drives qualified traffic and real revenue for your business.
Get a Free Consultation